The Hindu·3 min read·medium
Fake online stores offering branded lifestyle products at discounted rates dupe urban consumers in Kerala
G
G Anand
✦AI Summary
Urban consumers in Kerala are increasingly falling victim to sophisticated online scams involving fake e-commerce stores. These fraudulent sites lure shoppers with deep discounts on branded lifestyle products to steal credit card information and personal data.
When a branded footwear retailer offered a 70% discount on some of its best-selling products, a 44-year-old homemaker thought she had struck a bargain. She had been scouring the web for a “stability shoe” as recommended by her podiatrist to counter a severe case of flatfoot, which impaired her balance and caused lower back and knee issues.
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