BBC News·2 min read·easy

Fashion brand Jaded has ad banned for 'glamourising smoking'

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Fashion brand Jaded has ad banned for 'glamourising smoking'
AI Summary

The Advertising Standards Authority has banned a marketing email from fashion brand Jaded London for glamourising smoking. The watchdog ruled that the imagery, which featured a model holding a cigarette in an aspirational holiday setting, violated rules on socially responsible marketing.

Image source, Advertising Standards Authority / Jaded London Image caption, Jaded London argued the cigarette was not the 'focus of the ad'

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