Carscoops·3 min read·medium
Ferrari Boss Was Thrilled When Fans Trashed The $640K Luce
T
Thanos Pappas
✦AI Summary
Ferrari's marketing director expressed satisfaction with the negative public reaction to the company's new $640,000 electric vehicle, the Luce. The brand views the controversy as a form of free advertising and believes the design will gain acceptance over time.
The backlash against Ferrari's first electric car stunned executives, yet the marketing boss says the reaction actually pleased him
businessentertainmentdesign
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