South China Morning Post·3 min read·medium
Fierce competition and shifting tastes squeeze China’s yoga apparel market
Z
Zhu Wenqian
✦AI Summary
China's yoga apparel market is experiencing a slowdown as consumers shift their interests toward diverse outdoor activities like tennis and kayaking. Major brands like Lululemon are facing increased competition and declining sales growth in the region.
China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts.
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