NPR News·3 min read·medium
FIFA has a new plan to raise billions of dollars: Selling stakes in the World Cup
R
Rafael Nam
✦AI Summary
FIFA plans to raise $4.2 billion by selling minority stakes in a new commercial entity, 'FIFA Forward Enterprise,' which will manage rights for the World Cup and Club World Cup. The move has sparked controversy due to the organization's recent ticket pricing strategies.
Just days after staging the most lucrative World Cup in history, FIFA has a new — and instantly controversial — plan to raise more money: selling stakes in its marquee event to private investors for billions of dollars.
businesssportseconomy
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