The Globe and Mail·4 min read·medium
FIFA’s dynamic pricing scheme causes tickets to skyrocket
G
Greg Mercer
✦AI Summary
Soccer fans in Toronto are facing extreme ticket prices for World Cup matches due to FIFA's dynamic pricing model, with resale prices reaching thousands of dollars. Despite Ontario's new legislation aimed at curbing excessive ticket resales, enforcement remains difficult due to the global nature of online resale platforms.
Fans watch as Portugal takes on Croatia during the first half of a World Cup round of 32 soccer match, in Toronto on Thursday. Sammy Kogan/The Canadian Press
sportsbusinessculture
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