Sahara Reporters·3 min read·medium
FIFA Says 'Nobody Is Selling Football' After UEFA, Concacaf Reject World Cup Investment Plan
✦AI Summary
FIFA has denied reports that it intends to sell the World Cup to private investors, clarifying that its proposed 'FIFA Forward Enterprise' is meant to increase development funding. The governing body stated that the consultation process was disrupted by inaccurate media coverage.
The football governing body said inaccurate media reports had disrupted its planned consultation on the proposal, prompting confusion about the objectives of the new commercial initiative.
sportsbusiness
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