The Hindu·3 min read·medium
FIFA World Cup 2026 | The show before the spectacle
A
Ayon Sengupta
✦AI Summary
FIFA is increasingly positioning the World Cup as a massive entertainment spectacle, evidenced by a star-studded fan event featuring athletes from various sports. The governing body is actively monetizing every aspect of the tournament, including halftime shows and sponsored segments.
The FIFA’s World Cup has increasingly become a celebration not just of football but of football as entertainment.
sportsentertainmentbusiness
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