FIFA World Cup Final Halftime Show gives Madonna, BTS and Bieber boost
Performances at the 2026 FIFA World Cup Final halftime show led to significant spikes in streaming numbers for artists like Madonna, Justin Bieber, and BTS. The event served as a major promotional platform, with some songs seeing increases in streams of over 900%.
Ronaldinho, Madonna and Ronaldo perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina on July 19, 2026 in East Rutherford, New Jersey. (Carl Recine/Getty Images) If you're wondering why Madonna and Justin Bieber performed at the FIFA World Cup Final Halftime Show on Sunday, it may be the streams.
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