Food, fashion, football, music: How Spotify's Greasy Tunes brought Nairobi together for 12 days
Spotify's 'Greasy Tunes' event in Nairobi successfully integrated music with local culture, including food, fashion, and football, over a 12-day period. Data shows that Nairobi's Gen Z population has a high engagement with music streaming, particularly during evening hours.
Nairobi has never been a city that simply listens to music. It lives it. On any given day, a playlist is quietly directing traffic through the city. It is in matatus crawling through Waiyaki Way at rush hour, in headphones that make Monday mornings slightly more bearable, in lunchtime catch-ups, after-work drinks, Sunday gospel sessions, football watch parties, podcast recordings and studio sessions stretching deep into the night. In Nairobi, music is rarely just background noise. It is the soundtrack to everyday life.
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