CNBC·3 min read·medium
Ford 'Fathom' electric pickup truck will start at $28,000
M
Michele Luhn
✦AI Summary
Ford has announced the 'Fathom,' an upcoming midsize electric pickup truck with a starting price of approximately $28,000. The vehicle is designed to be a cost-competitive option to help Ford's electric vehicle division reach profitability by 2029.
Ford Motor announced Thursday that its new midsize electric truck will have a starting price of $28,350 and be called the "Fathom," as the automaker looks to offer an affordable option in the pricey EV truck market .
businesstechnology
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