TechCrunch·3 min read·medium
Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it
T
Tim De Chant
✦AI Summary
Ford is struggling to replicate its past success with iconic vehicles like the Taurus and F-150. The company is pinning its hopes on the new $30,000 Fathom EV pickup, though analysts remain skeptical about its potential to become a mass-market blockbuster.
Few automotive companies are as dependent on breakout hits as Ford. It’s almost as though it’s baked into the company’s DNA: From the Model T and the Taurus to the F-150 and the Explorer, Ford has lurched from one success to another.
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