The Hindu·4 min read·easy
From holiday homes to housing hub: ECR’s residential boom
D
D. Govardan
✦AI Summary
The East Coast Road (ECR) in Chennai is experiencing a residential transformation as professionals move from the congested city center to high-rise apartments and villas. The shift is driven by a desire for better air quality, less traffic, and proximity to international schools.
B.S. Raj Narain, founder and CEO of Optima Response Management Pvt Ltd, a digital marketing agency in Chennai, had spent a major part of his professional life living in the city. His work involved travelling extensively to meet clients, but worsening traffic congestion and pollution eventually became too much to endure.
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