Retail Beauty·2 min read·easy
Garnier scoops up experiential retail with sorbet creamery launch
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Michelle Ruzzene, Ricky Allen
✦AI Summary
Garnier has launched its new Hydrating Sorbet Cream range with an experiential pop-up event at Sydney’s Circular Quay featuring a performance by musician G Flip. The campaign aims to engage younger consumers through interactive retail experiences that blend product trial with entertainment.
Beauty brands are continuing to blur the lines between product launch and consumer experience, with Garnier unveiling its new Hydrating Sorbet Cream range through a large-scale experiential activation at Sydney’s Circular Quay.
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