Fortune·4 min read·medium
Gen Z's analog obsession is reviving a film camera market that digital killed
R
Rotem Rozental, The Conversation
✦AI Summary
Gen Z is driving a resurgence in analog film photography, rejecting digital algorithms and social media saturation in favor of physical media. Market data shows significant growth in film camera sales and interest among younger demographics over the past five years.
Film photography is experiencing a resurrection, summoned by unlikely conjurers: Gen Z.
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