Google opens Marketplace path for AI agents in Gemini

Google Cloud has launched a new framework allowing developers to publish and sell AI agents directly through the Google Cloud Marketplace for use in Gemini Enterprise. The system utilizes an 'Agent-as-a-Service' model supported by a new A2A protocol to ensure interoperability and secure authentication.
Google Cloud has opened a path for developers to publish AI agents in Gemini Enterprise and Google Cloud Marketplace. The move sets out how third-party agents can be sold through Marketplace and deployed inside Google's workplace AI application.
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