TechCrunch·3 min read·medium
Google’s AI search is rapidly becoming the default, new data shows
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Sarah Perez
✦AI Summary
Google's AI Overviews have significantly increased in frequency, fundamentally changing how users interact with search results. This shift is driving users to spend more time on Google's platform while simultaneously reducing referral traffic to external publishers.
AI search is rapidly becoming the default, whether users like it or not. In just a year’s time, Google’s AI-generated answers in search, known as AI Overviews , have gone from appearing in 15% of searches to 43%, according to a new report, driving a shift in how web users consume information online.
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