The Atlantic·4 min read·medium
Has Gen Z Saved—Or Just Changed—Movies?
S
Sophia Nguyen
✦AI Summary
Recent reports suggest Gen Z is driving a resurgence in movie theater attendance, though data analysis indicates the findings may be skewed by the survey methodology. The industry is looking to this demographic to stabilize box office performance following pandemic-era disruptions.
There’s a more complicated reality beneath the cheery headlines.
entertainmentculture
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