‘Have engineered a safety net’: Nothing’s Akis Evangelidis on rising component costs

The global supply chain issue and rising component costs , particularly with skyrocketing memory and chip prices, has left Nothing thinking. “You would be foolish not to notice it,” Akis Evangelidis, co-founder and India President of Nothing told The Hindu . “By focusing heavily on ecosystem development and raw brand equity from day one, we had built a buffer.”