Here’s When Apple Will Reveal Its iPhone 18 Pro Special Event - Forbes
Industry analysts and reports suggest Apple will hold its annual iPhone launch event on September 9, 2026. The event is expected to feature the new iPhone 18 Pro, Pro Max, and the company's first foldable smartphone.
Forbes contributors publish independent expert analyses and insights. I write about lifestyle tech Follow Author Aug 09, 2026, 05:42am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary Apple's highly anticipated iPhone 18 Pro, Pro Max, and its inaugural folding iPhone are expected to launch in September. Experts predict the official unveiling will occur at a special keynote event on Wednesday, September 9. This date is favored due to Apple's historical avoidance of the day after Labor Day, a pattern even Bloomberg's Mark Gurman now supports. The announcement for this keynote is likely to come two weeks prior, on Wednesday, August 26, strategically placed before the IFA tech show. Following the keynote, the new iPhone 18 Pro models are projected to go on sale Friday, September 18, though the foldable iPhone's exact retail availability remains unconfirmed.
Get the full story
Sign up for Headlinne to unlock AI insights, political bias analysis, and your personalized news feed.
Create free accountAlready have an account? Sign in