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BBC·4 min read·easy

How Aldi is taking on US supermarkets with its $4 almond butter

How Aldi is taking on US supermarkets with its $4 almond butter
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German supermarket chain Aldi is aggressively expanding into dense US urban markets like Manhattan with a strategy focused on low prices. This expansion challenges established US grocery retailers by offering significant savings on staple goods in high-rent neighborhoods.

Share Save Add as preferred on Google Francisco Velasquez Business reporter Francisco Velasquez/BBC Mary Porter shops at Aldi's new Manhattan location in New York City for the first time When Mary Porter walked into Manhattan's newest Aldi store hunting for bargains, the long-time resident found what she considered a retail miracle in plain sight: a $4 jar of almond butter that costs $22 in her own neighbourhood.

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