How Kawala's Kreed_Icon built one of Uganda's fastest-growing TikTok brands

Add Pulse as a preferred source on Google Add Pulse as a preferred source on Google Zziwa Abubakar, better known as Kreed_Icon, The content creator, who hails from Kawala in Kampala, has grown from producing simple videos to becoming one of Uganda's leading digital influencers, attracting hundreds of thousands of followers on TikTok. Advertisement In Uganda's fast-growing creator economy, Zziwa Abubakar, better known as Kreed_Icon, has emerged as one of the country's most recognisable TikTok personalities by building a brand around consistency, authenticity and relatable content.