How Keurig saved — and ruined — your coffee
This article explores the history and cultural impact of the Keurig single-cup coffee brewer. It examines how the convenience of K-Cups transformed office and home coffee habits while raising concerns about environmental waste and coffee quality.
Before Keurig, the coffee in your office was almost certainly terrible. Old, burned, made by someone who would rather poorly eyeball than properly measure. Just altogether gross. After Keurig? You could make your own coffee, a cup at a time, exactly when you needed it. The single-cup brewer was an elegant solution to an extremely common problem. At least, that’s how it started.
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