TechCrunch·3 min read·medium
How Lightspeed found its newest hire … via Instagram DM
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Dominic-Madori Davis
✦AI Summary
Venture capital firm Lightspeed is leveraging social media content creators to connect with founders and potential investments. By hiring influencers like Claire Zau, the firm aims to bypass traditional media gatekeepers and build a direct audience for its portfolio companies.
Earlier this year, Lightspeed made headlines when it announced that Claire Zau, an investor and popular tech content creator, would join the venture firm. She has more than 100,000 followers on TikTok and over 250,000 followers on Instagram, where she breaks down the day’s biggest tech trends.
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