The Hindu·3 min read·medium
How memories and motifs inspire Onam 2026 collections
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Shilpa Nair Anand & Anasuya Menon
✦AI Summary
Fashion designers are incorporating cultural nostalgia and sustainable practices into their new collections for the Onam festival. The focus is on versatile, repurposable garments that move away from traditional festival consumption habits.
A classic Malayalam film song, a fleeting Onam memory, the flowers that suddenly fill up our courtyards, the comforting feeling of being at home ... designers are spotlighting fresh perspectives and imagery related to Onam in their new collections.
culturedesignenvironment
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