Business Insider·2 min read·easy
How Nutella maker Ferrero is spending billions to build a candy empire in America
✦AI Summary
Ferrero, the Italian confectionery giant behind Nutella, is aggressively expanding its US presence through acquisitions and infrastructure investment. The company is localizing its strategy by creating products specifically tailored to American consumer tastes.
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Read the original article on Business Insider
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