The Hindu·3 min read·medium
How Prakriti by MTR adds to their spice quotient
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Ruth Dhanaraj
✦AI Summary
MTR Foods has launched 'Prakriti', a digital-first brand focusing on high-quality, single-source spice powders. The company emphasizes regional sourcing and small-batch production to cater to discerning consumers in metropolitan areas.
“Despite the diverse spice consumption and regional dishes to be found in India, at the heart of everything is chili, turmeric, and coriander. And we wanted to bring out the best version of these condiments for consumers,” says Sunay Bhasi, CEO of MTR.
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