NDTV·1 min read·easy
How Sawan Powers Rs 1.5 Lakh Crore Local Micro-Economy In India
✦AI Summary
The Sawan festival in India drives a significant micro-economy worth Rs 1.5 lakh crore, benefiting local vendors and temple markets. This seasonal surge in demand supports small businesses and traditional retail sectors across the country.
Behind Sawan's rituals lies a thriving seasonal economy, with temple markets, sweet shops, and small vendors seeing soaring sales.
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