The Hindu·3 min read·easy
How to become a global pop star in India? Hybe India CEO spills the beans
S
S. Poorvaja
✦AI Summary
Hybe India recently concluded a multi-city audition process to scout talent for a new India-based global girl group. The CEO, Damien Woochang Lee, expressed satisfaction with the high turnout and the diverse, holistic evaluation process used to select candidates.
How does one get discovered to become a music star in India? For legions of young K-pop fans in India, the origin stories of their favourite idols, from rising through South Korea’s underground rap scene to being scouted by casting agents on the streets of their hometowns, have always held a near-mythical appeal.
entertainmentbusiness
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