BBC News·3 min read·medium
'I made £100,000 of TikTok sales in one day': The business of live shopping
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✦AI Summary
Live shopping on platforms like TikTok is rapidly changing retail, with some businesses generating significant revenue through interactive livestreams. Retail experts suggest that companies without a live-selling strategy risk falling behind in the evolving consumer landscape.
Image source, Daisy Kelly Image caption, Daisy Kelly (left) founder of Glow For It, demonstrating her products live on TikTok Shop UK
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