TechCrunch·3 min read·medium
India is starting to pay for apps, not just download them
J
Jagmeet Singh
✦AI Summary
India's mobile app market is shifting from a download-heavy landscape to a revenue-generating one, with consumer spending reaching a record $345 million in Q2. Growth is primarily driven by subscriptions for generative AI, streaming, and productivity tools rather than gaming.
For years, India was the world’s largest app download market but one of its toughest places to make money. That is beginning to change as Indian consumers spend more on AI, entertainment, and other premium apps.
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