India’s Cricket Summer Heats up With ITW Universe On-Boarding Multiple Brands for Upcoming Series
ITW Universe has secured multiple brand partnerships for the India Tour of Zimbabwe T20I series, highlighting the commercial strength of Indian cricket. Various brands across sectors like insurance and education are participating as sponsors.
Indian cricket’s summer calendar is an oft sought after springboard by brands, that leads into the festive season and the point was reinforced this year with ITW Universe, one of the world’s leading sports, entertainment, and future media consulting firms, securing a number of brand partnerships for the India Tour of Zimbabwe T20I Series that started on 23 July 2026. ITW has, over the last 15 years, introduced over 5000 brands to cricket.
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