The Hindu·3 min read·medium
India’s mass-market mobile segment declined 45% YoY
T
The Hindu Bureau
✦AI Summary
India's smartphone market experienced a 10% decline in Q2 2026, with the mass-market segment falling by 45% due to rising memory costs. While budget phones struggled, the ultra-premium segment remained resilient due to increased financing options.
India’s mass-market mobile segment (sub-15k) has been hit the hardest, with its shipments declining 45% year-over-year (YoY), noted Counterpoint Research due to rising memory prices, which has forced OEMs to hike smartphone prices and expand their 4G portfolios to address changing market dynamics.
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