The Hindu·4 min read·medium
Indian Music Industry Faces ₹350 Crore Annual Sync Revenue Loss
C
cuelive
✦AI Summary
The Indian music industry is losing approximately ₹350 crore annually due to the unlicensed commercial use of copyrighted music on social media platforms. ContentLens is providing new detection and enforcement services to help labels recover these lost sync revenues.
Unlicensed Commercial Use Continues to Go Undetected Across Social Platforms
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