Business Daily·5 min read·medium
Iniside Kenya’s iconic XYZ show that never made money
S
Sinda Matiko
✦AI Summary
Marie Lora-Mungai discusses the challenges of producing the iconic Kenyan political satire show, The XYZ Show, which despite its massive popularity, failed to achieve commercial profitability. The show relied heavily on donor funding due to the lack of a mature licensing model in the Kenyan media market at the time.
“Had I had the same success as an entrepreneur in France as I had in Kenya, I’d be a millionaire…” Marie Lora -Mungai confesses as she reflects on the one-time popular Kenyan TV show, The XYZ, that defined Kenyan television but never made her rich.
entertainmentbusinessculture
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