Forbes·1 min read·easy
iPhone 18 Pro: Apple’s Launch Schedule Comes Into Focus With New Strategy - Forbes
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David Phelan
✦AI Summary
Apple is reportedly shifting its traditional September iPhone launch strategy, with a new keynote event expected for early September. This change suggests a potential evolution in the company's long-standing product release cycle.
Until last fall, Apple would release its flagship iPhones in September. But it looks like things are going to be very different when Apple holds its next keynote on, I believe, Wednesday, Sept. 9 rea…
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