MacRumors·4 min read·medium

iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows - MacRumors

H
Hartley Charlton
iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows - MacRumors
AI Summary

Research firm CIRP reports that iPhone user loyalty has reached 87%, with fewer users switching to Android compared to previous years. Apple is looking to maintain this retention through upcoming AI features in iOS 27 and potential new hardware designs.

iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.

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