The Hindu·3 min read·medium
iQIYI International Releases First Half of 2026 Global Trending Content: Chinese Dramas and Micro Dramas Power Dual-Engine Global Growth
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iQIYI International reported a 130% year-on-year increase in viewership for the first half of 2026, driven by a strategy focusing on long-form Chinese dramas and micro-dramas. The platform is expanding its global reach through extensive localization, including subtitles and dubbing in multiple languages.
BEIJING , July 10, 2026 /PRNewswire/ -- On July 9, iQIYI, China's leading online entertainment platform, released its Global Trending Content for the first half of 2026, recording a 130% year-on-year surge in total viewership across its international platform.
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