The Hindu·3 min read·medium
iQIYI Launches Short-Form Suspense Drama Brand "Undercurrent Theater" to Advance Premium Genre Storytelling
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✦AI Summary
iQIYI has launched 'Undercurrent Theater,' a new brand dedicated to premium, short-form suspense dramas in China. The initiative aims to adapt high-quality cinematic production standards to shorter, 10-25 minute episodes to suit modern viewing habits.
A Slate of Premium Short-Form Suspense Titles Set to Roll Out
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