Is football AI-proof? Why tech investors wanted a slice of the World Cup
Tech investment firm Thrive Eternal explored purchasing a stake in the FIFA World Cup, betting that sports possess 'human' qualities that AI cannot replicate. Despite FIFA's U-turn on the sale, the strategy highlights a broader trend of investors seeking assets resistant to AI disruption.
Share Save Add as preferred on Google Michael Race Business reporter, New York Getty Images Joshua Kushner runs the investment group behind the plan to buy a minority stake in the World Cup Fifa has been forced to U-turn on plans to sell off a slice of the World Cup after fierce opposition, with threats of future boycotts and calls for the governing body's president, Gianni Infantino, to quit.
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