The Journal·3 min read·easy

Is the success of the spice bag rooted in a culture of fussy eating?

K
Kelly Earley
Is the success of the spice bag rooted in a culture of fussy eating?
AI Summary

This opinion piece explores the popularity of the 'spice bag' in Ireland, linking it to the country's culture of picky eating. The author discusses how sensory processing disorders and commercial marketing influence the dietary habits of children and adults.

A WEEK AGO, I caused a bit of a stir when pointing out that we have reached a saturation point in Ireland’s spice bag market. Available everywhere from petrol stations to burrito shops, the meal is quickly becoming recognised as our national dish, having captured the imagination of tourists on social media.

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