goal.com·4 min read·medium

‘It is not FIFA’s to sell’ - Gianni Infantino’s $20 billion World Cup power play puts soccer’s soul up for sale - and makes resistance too expensive

T
Tom Hindle
‘It is not FIFA’s to sell’ - Gianni Infantino’s $20 billion World Cup power play puts soccer’s soul up for sale - and makes resistance too expensive
AI Summary

FIFA President Gianni Infantino is facing backlash for his proposal to sell stakes in the organization's commercial rights to private investors. Critics argue this move prioritizes profit over the sport's integrity and represents a broader trend of commercialization in professional athletics.

Gianni Infantino’s move to sell stakes in FIFA’s commercial rights is part of a disheartening trend stripping the soul from professional sports.

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