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The Guardian·3 min read·medium

ITV and BBC to screen full World Cup final half-time show despite time concerns

M
Matt Hughes
ITV and BBC to screen full World Cup final half-time show despite time concerns
AI Summary

Broadcasters BBC and ITV are preparing to air a 25-30 minute half-time show during the 2026 World Cup final, despite concerns about the length exceeding standard football regulations. The show will feature high-profile artists like Madonna and BTS, marking a shift toward more entertainment-focused tournament programming.

Shakira performs during the opening ceremony at the Azteca – she will also perform during the half-time show in the final. Shakira performs during the opening ceremony at the Azteca – she will also perform during the half-time show in the final. World Cup 2026 ITV and BBC to screen full World Cup final half-time show despite time concerns Broadcasters expect to have time to analyse the game

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