Japanese retailers offer various eel products for Day of the Ox
Japanese retailers are promoting eel products ahead of the traditional 'Day of the Ox' to combat summer heat. Some major chains have lowered prices due to a successful harvest of eel fry last year.
Retailers in Japan are offering a wide range of eel products to attract consumers ahead of Sunday’s Day of the Ox, a traditional day for eating nutritious grilled eels to fight the summer heat.Two major supermarket chains cut prices for their mainstay grilled eel items after a bountiful fry catch last year.Aeon Retail sells large kabayaki grilled eels weighing 156 grams at ¥2,180 ($13), down ¥500 from a year earlier. Starting Friday, the company will offer a choice of larger eels weighing 300 grams.
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