Quartz·1 min read·easy

JetBlue is overhauling its fares and naming its new domestic first class BlueFirst

Cris Tolomia
AI Summary

JetBlue is restructuring its fare classes into four distinct tiers, including the introduction of a new domestic first-class product called 'BlueFirst.' The changes are part of a broader effort to overhaul the airline's cabin experience.

The airline is restructuring its fare tiers around four cabin experiences, including a new domestic first class set to launch later this year

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