K-Pop Stars Are Fueling the Rise of Vietnamese Fashion
Vietnamese fashion brands like La Lune and Fanci Club are gaining significant international recognition after being worn by prominent K-pop stars. This shift marks a transition for Vietnam's apparel industry from mass manufacturing to high-value, creative fashion design.
When Katseye, the viral girl group formed by South Korea’s Hybe (the agency behind BTS) and US-based Geffen Records, made their Coachella debut this year, the five members — Sophia, Lara, Daniela, Yoonchae, and Megan — looked like fairies as they performed hit songs like “Touch”, “Internet Girl” and their latest single “Pinky Up”, wearing surrealist, candy-colored ensembles.
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