Quartz·1 min read·easy
Kalshi surged to 3 million new users by riding the World Cup wave
✦AI Summary
Prediction market platform Kalshi saw a surge of 3 million new users driven by interest in its World Cup winner betting contracts. The platform recorded over $1.2 billion in trading volume for this specific market.
More than $1.2 billion traded on the platform's World Cup winner contract, a record for a single market on Kalshi
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