KBC Digital·3 min read·medium
KBC hails KMSA for revolutionising delivery of weather forecasts
J
Judith Akolo
✦AI Summary
The Kenya Broadcasting Corporation is encouraging the Kenya Meteorological Service Authority to adopt 'Action-Based Forecasting' to better serve the public. This approach aims to shift weather reporting from simple descriptions to anticipating human and economic impacts.
Kenya Broadcasting Corporation is urging the Kenya Meteorological Service Authority to effectively utilize its wide network of radio, television and digital platforms to reach the last mile in the delivery of weather forecasts.
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