The Straits Times·3 min read·easy
Lazada Gmarket: Singapore shoppers buy more Korean goods
A
Alyssa Woo✦AI Summary
Singaporean consumers are increasingly purchasing South Korean goods through a partnership between Lazada and Gmarket. The platform offers a localized shopping experience, leading to significant spikes in order values during major sales events.
The Gmarket storefront on the Lazada app houses more than 800,000 products from South Korea. Items are priced in Singapore dollars and come with English listings.
businesseconomy
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