The Guardian·3 min read·medium

Marketing stunt or ‘extraordinary’ transfer? Ravenna fans ride wave of the Ronaldinho Effect

G
Guardian staff reporter
Marketing stunt or ‘extraordinary’ transfer? Ravenna fans ride wave of the Ronaldinho Effect
AI Summary

Italian Serie C club Ravenna has signed Brazilian football legend Ronaldinho, sparking debate over whether the move is a genuine sporting ambition or a marketing stunt. The club president maintains that the signing is part of a long-term plan to reach Serie A.

(From left) Ravenna fans Francesco Zannoni, Fabio Pagani, Giovanni Lama and Marcello Lama are looking forward to watching Ronaldinho. (From left) Ravenna fans Francesco Zannoni, Fabio Pagani, Giovanni Lama and Marcello Lama are looking forward to watching Ronaldinho. Ronaldinho Marketing stunt or ‘extraordinary’ transfer? Ravenna fans ride wave of the Ronaldinho Effect Brazil legend’s decision to play in Serie C at 46 has divided fans – but the man who arranged the deal has high hopes

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